AKIN services:
your first stop to business success.
Q: What is essential for a brand launch or relaunch?
A: It’s the strategic, purposeful, foundational beginnings of your brand. This is the crucial stage where I come in.
Maybe you’re a service provider needing a magnetising About Me page to inspire your clients to book an initial call. Or maybe your new product needs captivating product descriptions and personalised email automations to encourage your customers to add to cart and actually check out. I support service-based and e-commerce businesses to parlay their purpose into profit with my brand strategy-led approach.
I’ll work on your brand, so you can work in your business.
Brand strategy.
For businesses who struggle to answer the question “Who am I?” and can’t pinpoint their unique selling proposition to stand out in their niche: I define the direction of what your business does, why you do it, for whom, and how your brand is perceived, so you have a solid strategy to set your marketing foundations perfectly from the very beginning (read: do it once, do it right).
Copy writing.
For brands who can’t quite find the words to express themselves, and haven’t established their tone of voice yet (translation: mild identity crisis), I conceptualise and construct all the words that are used in the fundamental pieces of your marketing mix. After you, the words that compel & sell are the second-hardest working team member in your business. Let me whip them into shape.
Project launch.
For busy business owners presenting their debut products, new projects or pivoting in a different direction: I become your second brain and manage all the moving parts in the lead up to launch. I’ll look after it all: brand strategy, copywriting, delegating and managing the various experts in their respective fields (website, emails, socials etc) on your behalf. It’s project management, with perks.
The Purpose
Marketing your business is overwhelming, unless you truly understand what you offer, who you serve, and why you do what you do, and how you communicate this to your customers so that you become the obvious solution for them. Before you spend your precious marketing dollars on websites and online advertising - investing in the essential elements of your business marketing ensures you have total confidence and clarity about your brand (what it communicates, how it sounds) from the very start. After all, the copy that we see on screens is the closest communication tool we have besides real life selling! The purpose of investing in strategy led copywriting is that you don’t waste money on trial & error marketing. You’re approaching your marketing with purpose, foundation and intention.
The Process
My services are tailored to your business’s individual needs, so Akin packages are often bespoke and put together based on my strategic recommendation for what your brand will actually benefit from (not trying to squeeze you into a cookie cutter!). In saying that, every project will follow a structured framework. If you’re interested in working with me, please find more information below:
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After your complimentary Clarity Call, we follow this framework:
1. All projects are recommended to start with a brand strategy.
This brand strategy session is crucial for understanding your business and brand, so I can completely deep dive into all the elements that makes yours stand out. Learn about my Brand Strategy process.
2. Once the brand strategy is complete, I recommend the next steps in laying the foundations of your brand, depending on your goals. The types of projects I work on can be anything that needs copy! Most commonly, it will be website copy, email automations and social media. Other examples are: product descriptions, packaging copy, press releases, sales landing pages, blogs, newsletters and ads. Learn about my Copywriting process.
3. Once the copywriting pieces are complete, then you can simply pass on the copy decks to your creative team! However, if you need my support in managing all the moving parts of your launch/relaunch - I can become your personal project manager to ensure you’re ready to roll, by either collaborating with your extended team or by referring you to my network. This is particularly useful if you’re overwhelmed about communicating with a web designer because you don’t understand the lingo, or you’re struggling to brief a graphic designer about your vision. Maybe your social media manager needs a strategy too, or maybe you need an Ads Specialist or an Email Guru to set things up for you. Let me know what your situation is and I can find the best way to help. Learn about my Project Launch process. -
Brand Strategy
- Strategy Session Call: 1.5 hours - 2 hours
- First Draft: Delivered within 10 - 12 business days
- Revisions: Delivered within 2 - 3 business days.
Copy Writing
- Client Questionnaires: Delivered within 5 business days upon booking
- Website copy: Delivered within 14 - 16 business days
- Email copy: Delivered within 7 - 10 business days
- Social media copy: Delivered in 7 - 10 business days
- General copy projects: Estimated delivery within 7 - 14 business days -
Overall: total clarity, cohesion and confidence in every part of your brand marketing (like when everything’s singing in the same tune!)
Your Brand Strategy deck becomes a singular source of truth for the present and future components of your marketing. You can refer to it when pitching and presenting your business, communicating your brand identity to stakeholders, developing your unique tone of voice, and creating your marketing collateral.
The copywriting that you receive become essential pieces of your marketing, from a website that compels and sells, to email marketing that resonates, and social copy that magnetises. It’s all because your brand will have a meaning behind its words. -
Got questions that need answers?
Find out more in my FAQs.
The People
I made the conscious decision to be a solo service provider in the early years of business. After figuring out what made the most sense to my own goals and values - I decided to step forward as the ‘face’ of my own business and serve my clients in way that truly represented my unique working style - collaborating with you on a business and personal level so that it feels like I’m part of your team (especially important for fellow solo-business owners!)
I also collaborate in tandem with likeminded creatives and experts to help bring your brand to life. We are idea generators, problem solvers, dreamers, and do-ers.
When you work with Akin, your singular point of contact from Clarity Call to final handover is me (Julie! - more about me)
Ready to SEED the path to SUCCESS?
The first step is to reach out and book yourself a complimentary 15-minute clarity call. You can share your goals and game plans, your struggles and your dreams. I promise I’ll be warm, attentive and curious - because I have a genuine interest in learning about people, their business and their purpose.
