writing lines that align
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writing prose that promotes
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writing relatable words that resonate
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writing lines that align • writing prose that promotes • writing relatable words that resonate •
Copywriting that connects.
Visuals capture attention, but it’s the verbals that work (as hard as you do) to convert customers.
After all, words are the closest thing we have to ‘in-person communication’ within the digital world.
I know, you know, you have a great offer. But without the right words (and the meaning behind them) - your brand might just be a pretty face. And we both know it’s much more than that.
This is where I enter the room: I help business owners who can’t find the words, or, feel stuck when writing about their own brand. I listen intently, understand intuitively, and then I detangle your thoughts into strategy-led, conversion-driven copy that connects with your audience and positions your brand as the obvious solution.
On a practical level: I write words consumed on screens - websites, emails, socials, and all the digital crevices in between.
AKIN Copy Services.
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Tone of Voice
The starting point to a stand-out brand. Covering competitor analysis, customer personas, tone of voice development, humanising your brand, do’s and don’ts. The outcome is total clarity on how your brand walks and talks, with a life of its own.
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Website Copy.
Whether you see your website as a digital billboard or an online business card, it’s tasked with the big job of taking your audience on a journey - to you! Think home pages that magnetises, about pages that resonates, landing pages that converts, to catchy product and service descriptions, personality-packed FAQs (and more).
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Social Media.
Nobody dreads social media more than busy brand owners (who would rather work in their zone of genius!). Let me reignite your social media presence with: optimised social media bio’s and profiles, strategic captions and personalised DM responses.
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Email Marketing.
The often forgotten child of digital marketing, don’t sleep on this cost effective method of communication! From email automations (welcome nurture series, abandon cart, post-purchase etc) to email newsletters to keep your community engaged and anticipating more… it’s your chance to speak directly to their hearts and minds.
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Everything in Between.
If it can be written on, I’ll write on it. From product packaging, opt-ins, digital ads, elevator pitches, brand bios, blogs, articles, press releases, eBooks and lead magnets… all the way down to the granular parts of your brand touch points: email signatures, out-of-office emails, 404 pages and microcopy.
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Copy Packages.
Like most marketing strategies, copywriting is seldom done in isolation. The more on-brand ‘chance encounters’ you create, the more opportunities to woo and wow your audience to become a paying customer. View my packages in the Q&A Corner or strike up a chat with me to create your own custom package.
My Copywriting Ethos
Compelling copy should be calm, clever and considered. It doesn’t always have to be a throat punch to make an impact on the reader.
I steer clear from sleazy, sales-y copy - and opt for intelligent wordage that makes you think (good thoughts, I hope).
This is the difference between a reader’s eyes glazing over, or starring intently at their screens.
My Modus Operandi
◦ First, I distil your brand’s essence, uniqueness, key messages
◦ Second, I strategise and ruminate over your business and target audience
◦ Then, I think back to your purpose, and how that connects to your customer
◦ Finally, I turn into a copy chameleon and write in your distinctive tone of voice
◦ Your copy represents the core of your business, and resonates with your audience’s needs
◦ Your copy compels, converts and *just clicks*
The copywriting process is as simple as 3 steps:
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Once the project scope has been defined in your accepted proposal, I tailor a specific set of questions for you to answer. This helps to fill in the gaps of my knowledge of your business, however, more often than not the Brand Strategy is completed beforehand and acts as a source of truth for your copywriting. I review your notes, follow up with any ‘finer details’ and compile everything I need to start crafting your copy. -
After understanding your business inside out, I then research, brainstorm, and craft your copy for your review. The length of time I allocate is dependant on the project scope, but it can range from 5-14 working days. The copy is delivered in a PDF document, so you can easily ‘mark up’ and provide feedback.
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You will receive the first version of your copy deck. We then workshop it together to finesse and refine the contents, and then I finalise the document for you.
Your copy is now ready to be shown to the world!
The copy follows my recommend lay out, so if you are sending this to a designer, they know exactly what to do. If you are unsure of what the next steps should be to implement the copy, I can also help coordinate all the moving parts/teams to get the job done. Learn more about my project launch (project management) services.
I can write copy for your:
WEBSITE
◦ Home Page
◦ About Page
◦ Landing Page
◦ Sales Funnels
◦ Product Descriptions
◦ Services Page
◦ Contact Page
◦ Blogs
◦ FAQs
EMAIL & SOCIAL MEDIA
◦ Welcome Sequence
◦ Abandon Cart
◦ Post-Purchase
◦ Newsletters
◦ Lead Nurtures
◦ Instagram Profile
◦ Facebook Profile
◦ LinkedIn Profile
◦ Captions
MARKETING NEEDS
◦ Tone of Voice Development
◦ Product Packaging
◦ Digital Ads
◦ Blogs and Articles
◦ Press Releases
◦ eBooks
◦ Lead Magnets
◦ Elevator Pitches & Brand Bios
◦ Microcopy
… but don’t take my word for it
“Julie is sooo amazing to work with, she really takes the time to get to know your business, inside-out, from your vision to your values. The service was thoughtful and so personal that it feels like she's apart of our in-house marketing team. We had Julie do some content creation and copywriting for us and couldn’t be happier with it, it really hits the spot, from the brand voice, the research, to the well executed final product, extremely professional and on time. Highly recommend Akin Studio for all your marketing needs, they’ll be sure to exceed your expectations."
— Caroline Au, Head Stylist, JCAU Events
“Julie is one of a kind, someone you want to keep working with. Where do I start: her professionalism, passion, enthusiasm, creative spirit and her innate ability to understand and convey your message with so much foresight exceeded my expectations. I would highly recommend her services. Thanks Julie for finally bringing it all together!’
— Antonia, Founder, Soul Symmetry
“Julie supported my agency for a number of years providing brand strategy, copywriting and general marketing support to our wide range of clients. We could always count on Julie to exceed client expectations and deliver on-time or ahead of schedule. Her innate understanding of target audiences and unique yet adaptive flair for writing means we could apply her skills across a range of brand types and industries. Having worked with countless copywriters and brand strategists in the past, I can truly say Julie is a true asset to any marketing campaign.”
— Maddy Avery, Founder & CEO Birdcage Marketing
The Q&A Corner
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The clarity call is designed for you to gain more insight into your business’s individual needs and determine the right copywriting services for your business goals. -
I’ve worked with a broad range of business and industries, from career coaches to coffee shops. Whether you have a service or product-based business, whether you’re a new or existing brand - the principles are the same: as long as we take the time to deeply understand your business, your customers, your offer and your purpose - the copy for your business will be written in your unique tone of voice, resonate with your customers, and set your brand apart. -
Yes! Let me do the pre-planning for you. I offer 3 packages:“Just the essentials, please.”
Essential Brand strategy
Website Pages x 3
Social Media Bio
Welcome Email Copy x 1
Abandon Cart Copy x 1
(From $2000 ex gst)
“Take the reins on this one.”Core Brand Strategy
Website Pages x 6
Social Media Bio
Social Media Captions x 12
Welcome Email Sequence x 3
Abandon Cart Email x 1
Post-Purchase Email x 2
(From $4600 ex gst)
“Wow me with your words.”Premium Brand Strategy
Website Pages x 6
Long Form Landing Page x 1
Blog Post x 2
Social Media Bio
Social Media Captions x 30
Welcome Email Sequence x 3
Abandon Cart Email x 1
Post-Purchase Email x 2
(From $7200 ex gst) -
It generally depends on the scope of the project, but once I receive all of the information to commence copywriting, you can expect:
3 - 5 business days for short-form copy such as: social media captions, blogs, ad copy, press releases, email newsletters5 - 8 business days for mid-length copy such as: email automations, social media profile set up, single web pages, landing pages
8 - 14 business days for long-form copy such as: website copy, lead magnet content, tone of voice development, combined packages -
My recommended approach is always strategy-led, starting from the Brand Strategy, where we deep dive into your business and extract everything we need for the most successful copywriting outcomes.
Having a brand strategy in place ensures that I fully understand your business as well as you do, so there is complete clarity in how key messages are formulated and communicated to your audience. If you think about your business marketing as a journey, the brand strategy is the map. How will you get to your destination without the coordinates?
If we don’t have a brand strategy prior to starting copywriting, I utilise my onboarding questionnaire to extract as much information as possible. Be mindful that this approach isn’t suitable for all businesses, as it doesn’t give us the chance to uncover everything about your brand and we risk omitting golden nuggets out of your marketing approach! Contact me with the copy task you require and I can advise the next steps. -
Businesses that I have developed brand strategies for include: e-commerce products, eco-businesses, jewellery, fashion, coffee, home décor and furniture, agriculture, art conservation, photography, gyms, skincare, personal coaching, trades services, personal care and beauty service, financial services, travel companies, baby brands, education, B2B multi-platform businesses, and service-based businesses.No matter your industry or business, I draw on my experience in branding and copywriting to create a compelling, conversion-led outcome for you.
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I tailor my services specific to your brand’s individual needs. The minimum viable investment amount to work with Akin is $500 ex gst (usually a bespoke package of copy pieces). Please contact me to request a price list. -
Ooh, intriguing! Absolutely, yes. You can “borrow my brain”, so to speak, and I’ll be dedicating a full working day entirely on your brand.
In a nutshell, we would firstly confirm what tasks/projects you require, make sure they can be achieved in one day, and then I will send through a questionnaire for you to fill out prior to the day. On the day, we will both be 100% available to each other for any questions/feedback so that all the deliverables are approved and signed off - same day! It’ll be like I’m sitting in your office working 1:1 with you :)
Examples of what can be achieved within a day:
- Tone of voice development
- Social media profile set up
- A sales funnel landing page
- All your email automations
- Your website copy for up to 3 pages
Or it can be a combination of bits and pieces:
- Product descriptions and social media captions
- Email newsletters and blogs
- Editing, proofing and personifying your existing copy
Book a free Clarity Call so we can determine what can be achieved in a one-day session.
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Once you’ve got your copy deck in your hands, you’re free to release it into the world wide web!
If you require support in bringing together all the moving parts to launch without a hitch, I offer launch project assistance too. Get in touch julie@akinstudio.com.au to discuss how I can be of service.
