BRAND STRATEGY
Brand strategies are confidential documents, so for the purpose of this portfolio, I’m sharing a snippet from the pages of my own brand strategy.
Brand Benefits
10 Years Experience | I have applied knowledge of marketing across a range of industries and businesses
Broad Industries | from coffee shops to career coaches, my process can be applied to any business
Practical and Implementable | my approach is pragmatic – success through action, not just fluffy words
Solid Foundations | start strong, so you’ll have the best chance at success with the right strategy
Intuitive | I read between the lines and understand how to ‘uncover the gold’ out of what you give me
Efficient | I pride myself on never missing a deadline, and I always deliver on my promises
Organised | I can piece the puzzle together for you, and make everything make sense in the end
A Dream Consultant | I am really easy to work with – collaborative but independent, reliable and trustworthy
On Your Team | I care deeply about my clients’ success, I’m with you all the way, I go above and beyond
Location Independent | work with me from anywhere around the world, the process is all the same
Creative & Critical | balancing left + right brain allows me to see your brand holistically – visually and verbally
Brand Builder | I create and craft the look and feel of your world through my process of brand strategy
Copy Chameleon | I can develop and write to any tone of voice through an innate understanding of the identity
Brand Personality Traits
Considered | I am concise, thoughtful and succinct in my approach – there’s no puff and fluff required
Approachable | there’s no pretence; I’m friendly, down-to-earth and not intimidating to talk to
Intuitive | I’m a deep thinking; I ruminate and understand your perspective by connecting the dots
Creative | I think outside of the box to help you stand out, I look at this holistically – visually and verbally
Efficient | I’m practical and organised, I move the project along and give you everything you need to succeed
Motivated | I’m not powered by caffeine, I have an innate energy that inspires me to put in the brain power
Calm | I’m here to find clarity and direction for you, and bring you into a space of harmony with your brand
Witty | I’m partial to a pun, and clever-thinking ways to make you stand out from the crowd
Detail Oriented | I do all of the thinking for you, so you get to enjoy a stress-free process with no stone unturned
Brand Values
Creation and Curiosity | creating something out of nothing, and discovering potential
Entrepreneurship | living and designing your dream life through converging passion with commerce
Excellence | quality over clout; the output of what you create in the world should be your full potential
Efficiency | ”do it once, do it right”, let your actions speak louder than your words, being dependable
Freedom & Balance | being able to make purposeful choices without constraints; living in alignment
Connection | connecting the dots in your mind, connecting with businesses, connecting to their audience
Clarity | the confidence to step forward into the world when you can see your path to success clearly
Simplicity | appreciating the little things, living without excess, “less is more”