Find Your USP (In 5 Minutes)
A brand positioning statement explains what your brand does, who you serve, and the benefits you offer – all in a concise snapshot.
In this 5-minute guide, we breakdown each component of a positioning statement, so you have an understanding of the essential pieces you need to ‘fill in the gaps’ and create one of your own.
Having a defined positioning statement ensures that you not only understand how your brand fills a market need, but that your content is consistent with its intentions, its audience, and its unique place in the market.
In essence, you will be able to create a unique niche for your brand and solidify the space it occupies in the minds of your customers.
A brand positioning statement explains what your brand does, who you serve, and the benefits you offer – all in a concise snapshot.
In this 5-minute guide, we breakdown each component of a positioning statement, so you have an understanding of the essential pieces you need to ‘fill in the gaps’ and create one of your own.
Having a defined positioning statement ensures that you not only understand how your brand fills a market need, but that your content is consistent with its intentions, its audience, and its unique place in the market.
In essence, you will be able to create a unique niche for your brand and solidify the space it occupies in the minds of your customers.
A brand positioning statement explains what your brand does, who you serve, and the benefits you offer – all in a concise snapshot.
In this 5-minute guide, we breakdown each component of a positioning statement, so you have an understanding of the essential pieces you need to ‘fill in the gaps’ and create one of your own.
Having a defined positioning statement ensures that you not only understand how your brand fills a market need, but that your content is consistent with its intentions, its audience, and its unique place in the market.
In essence, you will be able to create a unique niche for your brand and solidify the space it occupies in the minds of your customers.