The Anatomy of a Brand Strategy
In this document, we define and breakdown each key component of a brand strategy produced by Akin.
The contents are intended to be your glossary of what each section of a brand strategy contains, what it can be used for, and why it’s important to note.
In essence, you will gain total clarity about what a brand strategy should include, and how it can be applied to every facet of your business to establish consistency across all brand touch points.
In this document, we define and breakdown each key component of a brand strategy produced by Akin.
The contents are intended to be your glossary of what each section of a brand strategy contains, what it can be used for, and why it’s important to note.
In essence, you will gain total clarity about what a brand strategy should include, and how it can be applied to every facet of your business to establish consistency across all brand touch points.
In this document, we define and breakdown each key component of a brand strategy produced by Akin.
The contents are intended to be your glossary of what each section of a brand strategy contains, what it can be used for, and why it’s important to note.
In essence, you will gain total clarity about what a brand strategy should include, and how it can be applied to every facet of your business to establish consistency across all brand touch points.